Approved logo concept
Working with Brand & Circus, a brand and research company, I helped create a revised logo and brand guideline for Beck Tree Farms. Beck Tree Farms is a large seasonal Christmas tree farm in Pennsylvania that wanted to create a new look with a nod to the past. Using elements of classic 40's and 50's American road signage along with elements of the Pennsylvania Dutch surroundings a new mark was created for use on everything from stationary to merchandise.
![PRIMARY LOGO](https://pro2-bar-s3-cdn-cf.myportfolio.com/608b6568-4cfe-429c-90c4-01434ac048fc/be3239d7-33b2-423d-95a9-4a4edfda7b59_rw_1200.png?h=b352ea0ff9429b2119e87cd807ad1fbc)
PRIMARY LOGO
![PRIMARY LOGO B/W](https://pro2-bar-s3-cdn-cf2.myportfolio.com/608b6568-4cfe-429c-90c4-01434ac048fc/35de6aa1-c67b-42d0-8f4a-52b33e31002a_rw_1200.png?h=43c3177c1d0743541b8e73d11f6210e2)
PRIMARY LOGO B/W
![BASEBALL CAP MERCHANDISE CONCEPT](https://pro2-bar-s3-cdn-cf3.myportfolio.com/608b6568-4cfe-429c-90c4-01434ac048fc/46d611e9-d073-4254-ae18-5132efec8584_rw_1200.png?h=22428fdc6eefbc3925c641c83f78c0db)
BASEBALL CAP MERCHANDISE CONCEPT
![LOGO MUG](https://pro2-bar-s3-cdn-cf6.myportfolio.com/608b6568-4cfe-429c-90c4-01434ac048fc/0ec02184-5ea4-447a-9825-3efbe2010862_rw_1200.png?h=e63f3e6c7375441433f1f8c484208226)
LOGO MUG
![LOGO T-SHIRT](https://pro2-bar-s3-cdn-cf.myportfolio.com/608b6568-4cfe-429c-90c4-01434ac048fc/824d9e53-c963-4e33-889e-4ff85884ecc6_rw_1200.png?h=4d92c6909efef8b7f87df25cb6207a0c)
LOGO T-SHIRT
![CUSTOM ORNAMENTS (PIC: BY BECK TREE FARMS)](https://pro2-bar-s3-cdn-cf3.myportfolio.com/608b6568-4cfe-429c-90c4-01434ac048fc/4383dd00-3d2c-4514-9e21-a274d9bedc91_rw_1200.jpg?h=fe98c7212ef7a8d3bceededb94fcdf1b)
CUSTOM ORNAMENTS (PIC: BY BECK TREE FARMS)
Alternative concepts
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/608b6568-4cfe-429c-90c4-01434ac048fc/d90ae3ba-cfc4-432b-8d2f-8ee349677837_rw_1200.jpg?h=f732bc5e350da4cec3d2b98dac4ac0c4)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/608b6568-4cfe-429c-90c4-01434ac048fc/69016dde-df70-450f-8567-1ffffe905fb2_rw_1200.png?h=08e584a6bdd220a0cd9a9676f09b44a5)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/608b6568-4cfe-429c-90c4-01434ac048fc/d25b0efa-9326-49c6-9705-fca2800ec219_rw_1200.jpg?h=9420216ab75ff979bde3dc2be81f3f4b)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/608b6568-4cfe-429c-90c4-01434ac048fc/1774044c-cbca-44d2-b6fc-46a4ebcd4126_rw_600.jpg?h=b83efad81e9729b36524b8777f45e0ed)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/608b6568-4cfe-429c-90c4-01434ac048fc/fe6824e4-94e3-423c-b19e-2b5cff9105a2_rw_1200.png?h=116f484b7581b9f92ce3e2c8ab2e6e75)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/608b6568-4cfe-429c-90c4-01434ac048fc/d136ead5-a12c-4c68-990b-63340c30ba37_rw_1200.png?h=5bc21aee98702c70d36686fea6644439)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/608b6568-4cfe-429c-90c4-01434ac048fc/45e820d5-b34d-4c9f-b2d3-97556da29215_rw_1200.png?h=655d6eadea8ae61e9cc9967de1b86d68)