Beck Tree Farms logo and signage

Approved logo concept

Working with Brand & Circus, a brand and research company, I helped create a revised logo and brand guideline for Beck Tree Farms. Beck Tree Farms is a large seasonal Christmas tree farm in Pennsylvania that wanted to create a new look with a nod to the past. Using elements of classic 40's and 50's American road signage along with elements of the Pennsylvania Dutch surroundings a new mark was created for use on everything from stationary to merchandise.