Michael Cunningham's portfolio

Alpenglow Boat Company

I was approached by the Alpenglow Boat Company to create a brand for their company launch. The ABC group provides private tour experiences on Lake Tahoe aboard a classic wooden luxury boat. The goal was to create a brand that complements the a classic ship from the 1950s as well as taking into account the lake and mountain surroundings of California. Playing off national park badges, signage and mid-century logo design we arrived a minimal and elegant solution.

ALPENGLOW FINAL BRAND MATERIALS
ALPENGLOW PRIMARY MARK
ALPENGLOW PRIMARY MARK
ALPENGLOW PRIMARY BLK
ALPENGLOW PRIMARY BLK
ALPENGLOW SECONDARY KO
ALPENGLOW SECONDARY KO
ALPENGLOW SECONDARY BLK
ALPENGLOW SECONDARY BLK
ALPENGLOW CREW HAT
ALPENGLOW CREW HAT
ALPENGLOW CREW T-SHIRT
ALPENGLOW CREW T-SHIRT
CAPTAIN'S MUG
CAPTAIN'S MUG
BUSINESS CARD
BUSINESS CARD
STATIONARY
STATIONARY
STICKER IN SITUATION
STICKER IN SITUATION
SANDWICH BOARD SIGN 1
SANDWICH BOARD SIGN 1
SANDWICH BOARD SIGN 2
SANDWICH BOARD SIGN 2
BUSINESS CARD PRINTED SAMPLE
BUSINESS CARD PRINTED SAMPLE
BUSINESS CARD PRINTED SAMPLE
BUSINESS CARD PRINTED SAMPLE
ALPENGLOW ALTERNATE USE MATERIALS
ALPENGLOW BOAT COMAPNY STICKER
ALPENGLOW BOAT COMAPNY STICKER
CUSTOMER MERCH
CUSTOMER MERCH
ALTERNATE MUG OPTION
ALTERNATE MUG OPTION
BUSINESS CARD COMP
BUSINESS CARD COMP

You may also like

Wilmington Brew Works beer label
2020
Summer event poster
2019
Holiday poster 2015 (home for the holidaze)
2016
Frogwater & Associates LLC
2016
Roctopus
2018
The Kat Pack
2016
Artists for joy podcast materials
2021
Beck Tree Farms logo and signage
2021
Special Olympics Delaware Polar Bear Plunge
2016
Amp stacks attack
2016
↑Back to Top